-
ARE BRANDS INVESTING IN MEDIA WHERE CONSUMERS REALLY ARE?
In today’s rapidly evolving digital world, there’s a growing gap that marketers can no longer afford to ignore: Where they spend their advertising dollars vs. where their audiences actually spend thei … Continue reading -
ADDRESSABLE-DATA VS. IDENTIFIABLE-DATA: UNDERSTANDING THE KEY DIFFERENCES IN TARGETING
In this executive read, we’ll quickly go through two key types of data—Addressable Data and Identifiable Data—explain what they mean, their source, and the pros & cons of each. 1. WHAT IS ADDRESS … Continue reading -
MOBLAZE LAUNCHES SPARK, ITS FIRST-PARTY DATA CAPTURE SOLUTION WITH 100% DATA VALIDATION
Moblaze, a Vietnam-based digital agency, announced the launch of Spark, its proprietary first-party data capture solution. Spark is designed to help brands collect, manage, and utilise directly add … Continue reading -
WHY A LOW CPM PRICE MAY NOT BE BEST FOR YOUR BRAND
In this executive read, we’ll quickly understand why planners and marketers should look beyond the CPM price to truly understand the cost effectiveness of different ad networks/ publishers/ platforms. -
UNDERSTANDING THE 3 TYPES OF DATA: FIRST-PARTY, SECOND-PARTY, THIRD-PARTY EXPLAINED
In this executive read, we’ll quickly go through the three types of data – first-party, second-party and third-party – explain what they mean, their source, and the pros & cons of each.
