Executive Reads by Moblaze

Moblaze teams up with Wootag to aggressively grow brands in Vietnam and Indochina markets. Marketers are increasingly looking towards Adtech solutions to engage consumers and enhance performance th … Continue reading

In this executive read, we’ll quickly understand why planners and marketers should look beyond the CPM price to truly understand the cost effectiveness of different ad networks/ publishers/ platforms.

In this executive read, we’ll quickly go through the three types of data – first-party, second-party and third-party – explain what they mean, their source, and the pros & cons of each.