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ADDRESSABLE VS. IDENTIFIABLE DATA: UNDERSTANDING THE KEY DIFFERENCES IN TARGETING
In this executive read, we’ll quickly go through two key types of data—Addressable Data and Identifiable Data—explain what they mean, their source, and the pros & cons of each. 1. WHAT IS ADDRESS … Continue reading -
MOBLAZE LAUNCHES SPARK, ITS FIRST-PARTY DATA CAPTURE SOLUTION WITH 100% DATA VALIDATION
Moblaze, a Vietnam-based digital agency, announced the launch of Spark, its proprietary first-party data capture solution. Spark is designed to help brands collect, manage, and utilise directly add … Continue reading
